Identity Digital Account Manager Rebecca Jacokes has served as a digital marketing leader for nearly 15 years. With a strong focus on building solid relationships with clients, and a passion for process and project management, her core values are honesty, collaboration and transparency.
Rebecca is a fixture in the Detroit advertising world, having worked with some of the city’s biggest brands since graduating from Wayne State University. While she started her career in broadcast advertising for automotive manufacturers, she quickly shifted her focus to creating digital content as more and more brands saw an opportunity in the space but didn’t know how to make the most of those channels. She was hooked, and today thrives on the challenge of moving the needle in an ever-evolving digital landscape which seldom makes for the same day twice in a row.
Rebecca’s done everything from pushing kids down a set of stairs in a laundry basket (safely!) to message automotive safety to helping raise $1 million for the American Cancer Society with an app to support a Super Bowl commercial. Supporting a brand’s values in a way that is authentic and relevant to an audience is what drives her every day (plus coffee).
When she’s not working, you can find her spending time with her son, Dax, and supporting his love of STEM disciplines and activities. She enjoys all things “Up North”, camping, listening to records and attending concerts.
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