• It might be shocking to someone from days past to find out that government agencies now often occupy the same digital spaces that house frivolous content like memes, gifs and everything else commonly found on Reddit. But like Jimmy Dean said, “I can’t change the direction of the wind, but I can adjust my sails to always reach my destination.”

    These government agencies are using social media to benefit not only themselves, but also the people they serve.

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  • Why “The Sandlot” Nails Nostalgia Marketing

    , Posted on Aug 02

    This year marks 25 years since the release of the classic summer baseball movie, “The Sandlot.” Gaining popularity over the years, it has grown into a cult classic and has shown no signs of slowing down. So what makes this movie so popular, and how does its popularity span generations? The answer is in nostalgia marketing, and it has a powerful effect.

    What is nostalgia marketing?

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