• I recently had the awesome opportunity to attend and present at NetBase LIVE, an event series focused on sharing the latest best practices and case studies related to social media listening and analytics. Presented by NetBase, the U.S. events took place on both coasts, with workshops and presentations in Los Angeles and New York City.

    The presenters at this year’s NetBase LIVE events represented some of largest and most progressive brands and agencies in the country. Here is just a sample of the companies and organizations who took the stage:

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  • Three Ways to Rethink the Brand Experience

    , Posted on Nov 27

    Every brand wants visibility and loyalty, but it’s not as easy as simply securing a TV segment or posting on social channels. Brands need to break the mold. But where does that begin, and what considerations should be made? This was the topic of discussion at the Brandemonium conference I attended last month in Cincinnati, Ohio.

    Cincinnati is the birthplace of branding - at least, that’s what they claim - so it’s a natural home for a conference like this. In its second year, Brandemonium brought together major brands from across the country and around the world like P&G, Chick-fil-A, White Castle, Arby’s and more to share their approach to various campaigns, engagement strategies and creative tactics meant to move the needle for their respective audiences.

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