October 11, 2019

The Intersection of Motherhood and Business: A Q&A with Identity Partner Andrea Trapani

For 15 years, Andrea Trapani has been a force in Detroit as a public relations expert. As managing partner of Identity, she has led the agency to impressive growth and inspired our clients and team to push the envelope and ex

September 16, 2019

A Tale of Two Influencers: What It Takes to Work with Public Figures and High-Net-Worth Individuals

Influencers and organizations turn to Identity for our ability to create thoughtful strategies and execute meaningful moments. We have more than 20 years of experience coordinating large-scale activations and working with pub

August 14, 2019

Identity’s Vision for 2020 - Why You Need to Love the Game

In 2016, during our agency’s January biannual meeting, Identity President Mark Winter and I laid out Identity 2020—a forward-looking vision that details where the agency will be a from growth, service and vision standpoin

July 31, 2019

The Difference Between Emergency and Non-Emergency Hotel Crisis Situations

When it comes to navigating and managing hospitality crisis situations, hotel owners and operators must know what to look for in order to develop an effective response plan. The first step, for any hotel owner or operator,

June 20, 2019

The Power of Visual Storytelling in News Media

The ways in which we tell a story have changed drastically in the last few decades. Perhaps the best journalism evolution today is the ability to leverage more visually appealing ways to express the magnitude of a story. T