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As we gear up for another trip to Las Vegas for the annual ICSC RECon Convention, the Identity team has been hard at work coordinating countless media meetings on behalf of more than a dozen clients. While most attendees will be at RECon to work deals, we'll be connecting shopping center developers and managers, as well as leasing teams, with journalists and media contacts from the biggest news and trade publications covering the industry.

While a PR and visibility strategy for RECon can take on many forms, we always try to focus on three key tenants when preparing our clients for the biggest real estate conference of the year. Here are a few tips we think you should consider when building your PR program for ICSC RECon.

In late March, I had the opportunity to attend Digital Summit's Everything Email and Content Conference held at Port Detroit Loft. Since I only recently moved to the East side of Michigan and admittedly don't know the area very well, I first went into the GM Renaissance Center, not realizing that Port Detroit Loft was just down the street. No regrets though, because that RenCen was worth checking out.

I snuck in the event venue just in time to grab a little coffee before jumping into the first session. What could be better than overlooking the river and Canada while listening to awesome insights on email and content? Nothing. I was in Digital Heaven. With this conference placing a priority on emerging technology, attendees spent the day learning about AI and content, personalization, GDPR compliance, and much, much more.