July 15, 2021

A Look at Our Hermes Award-Winning LightRx Brand Refresh

We are always looking for ways to make our clients more visible and help them shine. More than traditional public relations and social media, sometimes we’re tapped to guide companies through a full brand facelift. Tha

June 15, 2021

Resources for Celebrating Juneteenth Freedom Day 2021

Last year during our summer biannual, our team committed to a more purposeful approach to diversity and inclusion, identifying ways we can further the cause of justice at Identity and in our broader community. This included c

June 2, 2021

Journalists Share Insights on the Evolution of Cannabis Coverage

Key media decision-makers at notable Michigan media outlets pulled back the curtain on the evolution of cannabis coverage during a Meet the Media Covering Cannabis panel, presented by PRSA Detroit.

May 25, 2021

Meet the Creator: ACRONYM, Michigan Cannabis Influencer

We asked ACRONYM to share insights into her experiences as a cannabis content creator and influencer, and what lessons she's learned along the way.

May 15, 2021

Why Changing Times Call for Redefined Values

In our latest ebook, we talk about the process of defining company values and how they reflect the fundamental DNA of an organization. To clearly define your values and make your company bulletproof, you’ll want to consider the following: