Blog

This month, I celebrated my one-year anniversary as a member of the Identity social team! It’s crazy to think about how much I’ve grown in such a short amount of time here, but it’s even crazier to think about how much the social media landscape has evolved.

Social media, like many things in today’s world, is moving at the speed of light and continuously evolving right before our eyes. As each social channel continues to develop its paid, earned, organic and shared components, it’s pretty clear that social media strategists and analysts are in a seat that needs to react to change – and know how to react quickly.

From guest injuries and safety concerns to tenant issues and infrastructure failure, it’s no surprise that shopping centers are particularly susceptible to crisis situations. Thousands of visitors a day. Multiple businesses in one location. Maintenance demands. The question isn’t if a shopping center will face a crisis…it’s when.

I recently had the opportunity to present to a group of shopping center general managers and operations specialists on how to effectively manage crisis situations. During the presentation, I shared several best practices for managing crisis events at shopping centers, as well as real-world case studies. The important takeaway from the presentation: How a center and a center’s management responds to a crisis is key.