September 25, 2020

Scoring Big in a Small Media Market - A Municipal PR Case Study

The Identity teams worked closely with the City of Sterling Heights to help raise visibility of its new community center. This post highlights how and why our strategy delivered big results for this smaller media market.

September 16, 2020

How the Detroit PR Industry is Discussing DE&I Efforts

Knowing there was a real need to have a legitimate conversation about DE&I in the communications industry, PRSA Detroit partnered with IABC Detroit to coordinate a panel discussion with Detroit professionals and business leaders.

August 28, 2020

Identity 2020 Summer Biannual Meeting Goes Virtual

This two-day milestone event made up for the missing in-person aspect with authenticity, enthusiasm, candid discussion and the sharing of unique perspectives and lessons learned during 2020.

June 8, 2020

Navigating the Crisis Successfully While Preparing for the Comeback

As we all grapple with what is undeniably the greatest professional challenge of our lives, here are some thoughts as leaders we must consider.

May 20, 2020

What to Know When Partnering with a Media Personality

Partnering with a local media personality to help tell your story can give your event the horsepower it needs to be successful—when it’s done right. Here’s what you need to know when working with local star power to achieve PR goals.