April 30, 2021

420 & Media’s Growing Role in Michigan’s Cannabis Industry

There are plenty of media opportunities throughout the year to explore angles for coverage, but 4/20 is the culturally significant day to reach relevant audiences, many of whom are interested in indulging their cannabis curiosity or learning more about the fast-growing industry within the state.

April 16, 2021

3 Critical Steps for Creating a Crisis Management Strategy

In today’s digital world, a simple click of a button can quickly turn a small situation into a major crisis. This was exactly the topic discussed in The First 24: Navigating the Initial Moments of Brand Crisis, a webcast presented by our partners at NetBase Quid and PRWeek.

April 1, 2021

What is a Gamelover?

Identity's drive and commitment to creative and compelling work is simply defined by one word: Gamelover. It’s our way of recognizing this intangible, all-encompassing ‘X’ factor of our agency.

March 3, 2021

Is Your Brand Online Enough? How the Last 12 Months Changed the Game

It’s impossible for brands today to not be online in some capacity, whether it's through a website, a page on a social platform (at least one), an app, an online storefront, etc. The people organizations are attempting to r

February 25, 2021

A Day in the Life of an Identity Intern

As the two most recent Identity interns, Jamie Bigelow and Monifah Cook share some of their experiences of being part of the Identity team for most of 2020.