small Media Market

December 22, 2020

Holiday Cookies: An Identity Digital Recipe Collection

Dig into some of our team’s favorite recipes this holiday season – these cookies are so delicious, you’ll want to eat them any time of year.

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December 16, 2020

What Should Law Firms Look For in A Modern PR Partner?

How does your law firm use its PR agency?  This question doesn’t get asked nearly as often as it should, because many firms simply hire a PR firm to check off their marketing box, rather than recognize the skills and capabilities they need to be successful. 

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September 25, 2020

Scoring Big in a Small Media Market - A Municipal PR Case Study

The Identity teams worked closely with the City of Sterling Heights to help raise visibility of its new community center. This post highlights how and why our strategy delivered big results for this smaller media market.

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September 16, 2020

How the Detroit PR Industry is Discussing DE&I Efforts

Knowing there was a real need to have a legitimate conversation about DE&I in the communications industry, PRSA Detroit partnered with IABC Detroit to coordinate a panel discussion with Detroit professionals and business leaders.

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August 28, 2020

Identity 2020 Summer Biannual Meeting Goes Virtual

This two-day milestone event made up for the missing in-person aspect with authenticity, enthusiasm, candid discussion and the sharing of unique perspectives and lessons learned during 2020. 

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