Jeff TysonBusiness and Digital Media Development

CATALYST OPTIMIST ARCHITECT

As a Business Development Specialist and Digital Campaign Strategist, Jeff brings a litany of skills to Identity. Having worked in all types of media platforms (digital, broadcast, print, event), Jeff’s diverse experience enables him to see all of the moving parts of a client campaign and how they can work together to drive real results.

Jeff has a unique ability to cut through the clutter for clients and focus on the things that matter most. Whether he is building a multi-faceted digital campaign for a current client or out meeting with prospective clients who need our help, Jeff manages to strengthen our relationships with every touchpoint.

Outside the office, Jeff is an avid Detroit and Michigan State sports fan, culture advocate and history aficionado. On weekends, you will probably find him at fun events and festivals throughout the city, hanging out with friends and making new ones.

What motivates me:

I love tackling new challenges for clients and accomplishing the goals we set out to achieve. By embracing the struggle, we find solutions to any problem and learn along the way.