fueling great automotive pr


Detroit’s Woodward Avenue was where automotive was born. Strengthened by our Detroit roots, Identity provides public relations expertise and communications support to global automotive brands.


From automotive auction companies to tier one manufacturers and everything in between, Identity has a track record of partnering with automotive companies since our founding. We bring the industry acumen, strategic vision, digital tools, media relationships and our bonafide Detroit roots (and grit) to automotive organizations.

While we know the industry and what’s required for an automotive program to succeed, we also bring uniquely creative thinking and diverse vertical experiences to help brands stand out. In other words, you won’t find a stodgy automotive program template in our toolbox. Rather, we bring fresh thinking, broad approaches and top-tier relationships to the table to help fuel innovative programs beyond client expectations.

Our team has been in the driver’s seat on award-winning communications, creative and digital media programs for a number of recognized industry brands—achieving complex goals ranging from increasing visibility to lead generation to effective internal communications and more.

who we work with

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Do you have a public relations or marketing need? Contact us to get the conversation started.


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