Kyle Stuef

Director, Digital Strategy

Kyle Stuef is a digital strategy director bringing over a decade of marketing and communications experience to the Identity team, where his knack for finding innovative solutions ensures client objectives are achieved within a well-rounded marketing ecosystem.

Trying to decide between a career as a math teacher and a writer, Kyle fell in love with the world of advertising when looking for a way to satisfy both the analytical and creative sides of his brain. He has grown into a true strategist, driven by the need to discover the patterns in what people do and the motivations behind why they do it. Obsessed with the big picture, he is most comfortable in a large room running a raucous brainstorm from the whiteboard with his trusty dry-erase markers.

Prior to joining Identity, Kyle worked across a number of verticals for both Fortune 500 and Global 500 brands. His roles have put him as the lead for the strategy, creation, and implementation of multi-platform communications. In addition to his professional pursuits, he also sits on the Emerging Leaders Council for The Heat and Warmth Fund (THAW) helping to bring utility assistance to Michigan families to keep them healthy, safe and warm.

Outside of the office, you’ll likely find Kyle outdoors. Whether it’s camping with his wife and daughter, taking in a baseball game with a beer in hand, or working on his golf swing, he’s likely taking advantage of whatever Michigan weather has to offer.





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