we've covered a lot of ground

The Nation's Leading Real Estate PR Firm

No one understands real estate PR like Identity. Whether your goal is to announce a new development, raise the visibility of your project to court new tenants or connect with the local community and government, we are the perfect real estate PR firm to help you achieve success.

As one of the country’s leading real estate PR firms, Identity has played a critical role in the development of millions upon millions of square feet of commercial, residential, hospitality, self storage, retail and mixed-use real estate nationally. Our portfolio of clients includes some of the most recognizable names in real estate development, design, management and private equity. We tell their stories in a way that matters—connecting our clients with industry partners, publications and institutions—leading to success.

Identity has experience developing long-term PR and communications strategies that align with the entire lifecycle of a project, from groundbreaking to grand opening and beyond. As goals shift from pursuing leasing opportunities to marketing directly to consumers, we are able to provide real estate projects with end-to-end communications support backed by a variety of real estate PR and marketing services, including website and brand development, digital advertising, e-mail marketing, content marketing strategies, social media management and influencer outreach.

Additionally, Identity is one of the nation’s only real estate PR agencies with a crisis communications practice area. We have extensive experience navigating PR and social media issues unique to real estate projects and destination centers.

We deploy real estate PR strategies designed to accomplish the following:

  • Build visibility, credibility and awareness via targeted real estate media outreach
  • Create positive and valuable relationships with local, regional and national press
  • Brainstorm campaign and activation ideas that drive foot traffic
  • Amplify major real estate PR moments including groundbreakings and grand openings
  • Supercharge real estate thought leadership around trending industry topics
  • Craft and deploy lead generation and nurture programs to support leasing efforts
  • Create or refresh brand identities for real estate firms and their projects
  • Maximize announcements (new projects, tenant announcements, key transactions, people appointments, etc.)
  • Elevate connectivity with municipal and community partners
  • Support real estate trade show sponsorships, appearances and events
  • Submit applications to speak at real estate conferences and win real estate awards

If you’re searching for an experienced real estate PR firm, let us put our expertise to work for you.

who we work with

...and what they say

I cannot place a value on the amazing returns we have realized from our great partnership with Identity during the past 20 years. They get us and know the industry. Their relationships with the media are beyond compare. And, they consistently deliver outstanding results month in and month out.

Yaromir Steiner, Founder and CEO, Steiner + Associates

Let's Get To Work

Do you have a public relations or marketing need? Contact us to get the conversation started.


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