Matt McCready

Manager, Performance Marketing

Working as a performance marketing manager for Identity, Matt is responsible for being the master of everything HubSpot. His day-to-day responsibilities include crafting lead generation and nurturing campaigns, content creation, social media marketing and ads, SEO and anything that pushes the envelope for our agency and clients.

Matt found a love for creating and repurposing content through early social media sites. Ever since messing with those first bits of code on Xanga and Myspace, Matt has found an affinity for generating web traffic and making pages pop.

The Grand Rapids native went on to play Baseball for Northwood University and found a love for marketing and helping businesses through school and his UPS Store management position. He graduated in 2016 with a bachelor’s in Advertising and Marketing. To push his creative and business skills to the next level, Matt joined a platinum HubSpot agency in his hometown and elevated clients’ marketing in the tech and cloud space, medical equipment and business services industries. 

In his free time, Matt loves watching the Lions, playing Rocket league and most importantly, spending time with his friends and family, including his newborn baby girl, Meadow.

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