Andrea Pecoraro Conrad

Director of Creative Operations & Special Projects

Andrea makes things work. Period.

As Director of Creative Operations and Special Projects, Andrea works closely with Identity’s creative team to strategize, operationalize and execute the agency’s most expansive design initiatives. In her seat of Special Projects, Andrea drives the strategy and execution for all design and digital-heavy project work within the agency, fostering long-term, lasting relationships with client contacts built on trust and a track record of results. She is a master of process, authority on events and connoisseur of details.

With an inquisitive and journalistic mindset, Andrea’s high school teacher said, “you’re suited for the world of PR.” Because of the respect for this particular teacher and the advice from another, she pursued a degree in PR. Andrea’s role at Identity has evolved over more than 7 years—from a core focus on social media execution to a strategy seat and elevated creative involvement, to a member of the leadership team, bringing the agency’s vision to life. Previously, she spent five years at Kresge Eye Institute, specializing in event planning, project management, alumni relations and strategic marketing.

Andrea is a proud graduate of Central Michigan University—fire up Chips!—and has her Italian dual citizenship and is a realist. Outside the office, Andrea serves as a board of directors member, membership and hospitality chair for PRSA Detroit, promoting local professional development events for the Detroit PR community.

After work, Andrea immerses herself in being a mom, wife, sister and daughter. She is a part-time comedian for her friends, therapist for all and ultimately brings #positivepecs to life daily.





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