Proven Process. Measurable Impact.
Identity offers clients a variety of specialized, industry-leading public relations, marketing, brand strategy and creative services to help them reach and engage with audiences that matter.
While the how and the why behind each company choosing to partner with us is unique, we believe it’s the agency’s responsibility to own what makes an effective communications program in today’s modern media and marketing environment: bulletproof execution, forward-looking strategic planning and regular cadence of big idea generation.
Our Approach
Be strategic, but make it quick. Identity's process for working with clients reflects the right balance of strategy and speed.
Discovery
Identity meets with company leadership, communications teams and key stakeholders to define current market position, competitive landscape, aspirational messaging and growth opportunities. We then align on priorities and ideal outcomes.
Awareness Plan
The Awareness Plan represents the beating heart of our client programs. We build a detailed PR, marketing and communications roadmap that reflects strategic and tactical recommendations, as well as big campaign ideas. We also use the Awareness Plan to provide clarity and accountability on how to achieve success.
Rollout & Execution
Guided by the Awareness Plan, the Identity team gets to work deploying our recommendations. All program activity is backed by a clearly defined Meeting Pulse with daily communications, regular bi-weekly check-ins on progress, a defined reporting cadence and strategic bi-annual meetings focused on what we’ve done and what’s next.
Measurement & Refinement
We use a mix of hard data and anecdotal commentary to refine our efforts. Each program contains a mix of short-term objectives and long-term, brand-shaping opportunities. We’re not afraid to be measured, because we know we’re measured in some capacity every day.
A Layered Account Structure
We use a layered account structure
to ensure success with every engagement.
PARTNER/DIRECTOR
Senior leadership with decades of PR and marketing experience.
Empowered to shift and pivot agency resources based on program goals and direction.
ACCOUNT MANAGER
Keeps program deliverables
on track.
Leads all communications and accountable for partnership success.
ACCOUNT SPECIALISTS
Brings defined disciplines into the program.
Ensures day-to-day action items across all service areas are addressed and completed.
PR-led philosophy designed for maximum impact
The Modern PR Mix, Identity’s defined POV on the role PR plays in shaping effective communications, is our X Factor. PR builds credibility, motivates customers and clients, educates audiences, and inspires action like no other medium. We infuse modern PR best practices into every channel where companies communicate to maximize impact and the stories that follow.
LEARN MORE ABOUT THE MODERN PR MIX