Mark Winter

President & Founding Partner

As Identity’s president and founding partner, Mark Winter is not just the face of the agency—he is its visionary, leader, heart and soul. 

The firm’s experiential approach to the Modern PR Mix is reflective of his vision to continually feed his entrepreneurial energy with purpose, and create a better, more impactful way. 

As the firm has grown and evolved from a two-person startup in 1998 into one of the most recognized and respected firms in the nation, Mark’s leadership, passion and commitment have served as the engine driving the firm’s success. 

As a past president and eight-year board member of the Detroit Chapter of Entrepreneurs Organization (EO), Mark’s leadership skills and style are deeply rooted in his unique ability to bring leaders and stakeholders together, simplify the complex, navigate challenges, optimize opportunities and deliver results. 

Mark’s inherent gift of cultivating and maintaining meaningful professional relationships—and his commitment to teaching those skills to others—has driven Identity’s long-standing client loyalty, as well as its ongoing invitations to work with some of the best leaders and companies in the country. 

He currently serves on the board of Holtzman Wildlife Foundation and THAW, The Heat and Warmth Fund. 





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