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Identity is a boutique public relations, marketing and creative agency based in Detroit. By leveraging the Modern PR Mix–proven public relations strategies combined with the latest best practices in marketing and creative design–we ensure our clients tap into the true value and power of strategic communications.
our x factor: the Identity Way
Our formula for a successful client experience is based on four harmonious factors. Together, they represent the Identity Way.
Big ideas, strategic insights and killer execution backed by award-winning communications and public relations expertise.See our Capabilities
A team that thinks big, acts bold, executes flawlessly and knows how to rally to make moments happen.Meet the Team
Systems designed to keep results moving and deadlines in check, designed around the ability to scale and meet the ever-evolving needs of clients.View the Process
The constant measurement of program progress, relationship strength and delivery of value, supported by an acute focus on long-term goals.Read the Case Studies
tragedy close to home
navigating a national crisis
Identity was retained to manage the media outreach and crisis response to the Oxford High School shooting tragedy.Read More
Easton Town Center
promoting an iconic retail destination
Learn how Identity leveraged national trade media, paid social advertising, digital influencers and engaging content to creatively showcase what makes Easton one of the most unique mixed-use centers in the world.Read More
who we work with
Identity serves as PR and communications counsel to B2B and B2C companies of all sizes, ranging from the world’s most recognizable brands to up-and-coming entrepreneurial disruptors. Our diversity of clients has allowed us to build public relations, marketing, social media, digital and creative design programs on behalf of businesses operating in more than 50 unique verticals.