Driving brand moments that

engage audiences

make a difference

generate sales

leave a mark

Identity is a public relations, marketing and creative agency based in Detroit. We leverage today’s Modern PR Mix—proven public relations strategies combined with best practices in marketing and creative design—to help our clients tap into the true value and power of strategic communications.

our x factor: the Identity Way

Our formula for a successful client experience is based on four harmonious factors. Together, they represent the Identity Way.

The
Work

Big ideas, strategic insights and killer execution backed by award-winning communications and public relations expertise.

See our Capabilities
The
People

A team that thinks big, acts bold, executes flawlessly and knows how to rally to make moments happen.

Meet the Team
The
Processes

Systems designed to keep results moving and deadlines in check, designed around the ability to scale and meet the ever-evolving needs of clients.

View the Process
The
Outcomes

The constant measurement of program progress, relationship strength and delivery of value, supported by an acute focus on long-term goals.

Read the Case Studies

notable moments

Rossetti

bringing a $500m arena concept to market

Recognized by PR News’ Digital PR Awards as one of the leading 2018 digital marketing campaigns, we worked with client partner ROSSETTI to bring its latest arena concept to life with an integrated PR and digital marketing program, resulting in top-tier media coverage and measurable leads.

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Easton Town Center

promoting an iconic retail destination

Learn how Identity leveraged national trade media, paid social advertising, digital influencers and engaging content to creatively showcase what makes Easton one of the most unique mixed-use centers in the world.

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who we work with

Identity serves as PR and communications counsel to B2B and B2C companies of all sizes, ranging from the world’s most recognizable brands to up-and-coming entrepreneurial disruptors. Our diversity of clients has allowed us to build public relations, marketing, social media, digital and creative design programs on behalf of businesses operating in more than 50 unique verticals.

...and what they say

We’ve greatly increased the visibility of our company through Identity’s strong and consistent media outreach. Coupled with their expertise on social media strategies and event execution, they’ve become a critical partner to our internal marketing team in delivering success. Their work has led to measurable sales within our brands.

Mark Schostak, Executive Chairman, Team Schostak Family Restaurants

As a global organization entering the Detroit market for the first time, it was very important for us to have strong partners with a deep understanding of the region’s business, media and event landscape. Identity was able to connect us with influential Detroit decision makers and media members, resulting in successful establishment of the WeWork brand in the fabric of this unique city. The team’s energy and creativity helped make our launch both on strategy and on brand.

Leor Reef, Manager, Public Affairs - Midwest, WeWork

With Identity’s help, our 100-year-old brand entered the digital space with confidence. Identity’s team developed a comprehensive social media and blog strategy that maximizes our relationships with our partners, connects us with our customers across the country, and educates the public about our products and services.

Frank Zolenski, Marketing Director, Absopure