Driving brand moments that

leave a mark

Identity is a boutique public relations, marketing and creative agency based in Detroit. By leveraging the Modern PR Mix–proven public relations strategies combined with the latest best practices in marketing and creative design–we ensure our clients tap into the true value and power of strategic communications.

our x factor: the Identity Way

Our formula for a successful client experience is based on four harmonious factors. Together, they represent the Identity Way.


Big ideas, strategic insights and killer execution backed by award-winning communications and public relations expertise.

See our Capabilities

A team that thinks big, acts bold, executes flawlessly and knows how to rally to make moments happen.

Meet the Team

Systems designed to keep results moving and deadlines in check, designed around the ability to scale and meet the ever-evolving needs of clients.

View the Process

The constant measurement of program progress, relationship strength and delivery of value, supported by an acute focus on long-term goals.

Read the Case Studies

notable moments

tragedy close to home

navigating a national crisis

Identity was retained to manage the media outreach and crisis response to the Oxford High School shooting tragedy.

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Easton Town Center

promoting an iconic retail destination

Learn how Identity leveraged national trade media, paid social advertising, digital influencers and engaging content to creatively showcase what makes Easton one of the most unique mixed-use centers in the world.

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who we work with

Identity serves as PR and communications counsel to B2B and B2C companies of all sizes, ranging from the world’s most recognizable brands to up-and-coming entrepreneurial disruptors. Our diversity of clients has allowed us to build public relations, marketing, social media, digital and creative design programs on behalf of businesses operating in more than 50 unique verticals.

award-winning culture

Identity has been recognized locally and nationally for providing best-in-life opportunities for employees through ongoing professional development, top-tier benefits and peer-recognition programs, all within a flexible work environment.