Kala Watson

Assistant Account Executive

As an assistant account executive at Identity, Kala works on a diverse array of client initiatives and is gaining experience in all areas of Identity’s media relations and social media practice areas, including copywriting and content creation, reporting, research and more.

Kala is an alumna of Michigan State University, where she majored in advertising management with double minors in entrepreneurship & public relations. She gained experience in social media as coordinator for the MSU Department of Advertising + Public Relations by creating content, copywriting and collecting analytics. Kala was a founding member and project manager for a student-run integrated marketing communications agency on campus. Her responsibilities as a project manager included collaborating with a team of creatives and strategists to source social media assets for clients and oversee projects from inception to completion.

In her free time, Kala enjoys cooking, watching basketball and football, and spending time with family and friends. She is also passionate about music in all ways, from singing and listening to studying and dancing.

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