Andrea Trapani

Managing Partner

For more than 15 years, Andrea Trapani has been a force in Detroit as a public relations expert. She has inspired the agency’s clients and its best-in-the-business team to think big: to push the envelope and exemplify what it means to  deliver stellar work.

Andrea oversees a team of more than two dozen diverse professionals, in addition to managing the agency’s operations and strategic direction. She has supercharged Identity’s growth path and mission since becoming managing partner in 2015, charting an elevated vision and direction for the agency. She has served as the leadership force behind the agency’s culture of great work and continued growth of its professionals, roster of recognizable clients as well as the agency’s recent expansion into Chicago—one of many examples of how her leadership has helped establish Identity as the premiere agency in the Midwest.

Andrea serves as lead strategist and communications counsel to some of the country’s most iconic brands and thriving organizations, including Hudsonville Ice Cream, Motown Museum and many more. Her understanding of how business process meets communications and how companies need to communicate in today’s environment is unparalleled in the industry. She’s worked closely with celebrities, top tier CEOs and innovative entrepreneurs to shape their message, guide their strategy and make an impact. Her mix of unrivaled strategic communications expertise and creative storytelling ability—in addition to her knowledge of what makes news in today’s modern communications landscape—have helped Identity’s clients achieve local, regional, national and international attention. Andrea’s expertise in crisis communications management has helped some of the country’s largest brands navigate sensitive and critical messaging moments.

By placing a focus on client service first, Andrea has reimagined and repositioned the agency’s approach to delivering on the Identity Way. Believing that great PR and strong client relationships rely on more than individual successes, she has created an elevated sense of expectations for companies to partner with a PR agency. This vision has been fundamental to Identity’s impressive list of clientele and tenure of client relationships.

Andrea’s work and business accomplishments have earned her recognition in Crain’s Detroit Business 20 in their 20s, Dbusiness’ 30 in their 30s and Crain’s Detroit Business Notable Women in Marketing—among several other personal and professional achievements. Additionally, she has helped position Identity to secure more than 25 public relations, marketing, social media, creative and communications awards over the past five years.

Presenting in front of thousands at industry conferences and business events over the years, Andrea has earned a reputation as a leader who prides herself on being transparent, direct and to the point.

She’s inspired by working alongside Identity’s brilliant leadership team, incredible professionals and delivering on amazing and memorable ‘wow’ moments. Most importantly, her life is defined by being mom to her son Enzo, 5 and daughter Isla, 3.

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