detroit roots with a global reach


For more than 20 years, Identity has been the driving force behind public relations, marketing and creative campaigns that get people talking and customers buying.

Identity’s success as a full-service public relations, marketing and creative agency is based on our ability to help businesses capitalize on their biggest milestone moments. 

From our offices in Detroit and Chicago, we provide communications support and strategy to more than 60 clients located throughout the United States and around the world. We operate across dozens of unique industry verticals ranging from professional services and high-profile consumer attractions to commercial real estate and food & beverage brands. 

Our team partners with businesses and organizations of virtually every size. We’re just as comfortable working alongside Fortune 100 marketing teams as we are entrepreneurial CEOs of small businesses. From day-to-day marketing and public relations support to long-term strategic planning, we tailor our engagements to address the complexities of today’s multi-channel communications needs.

As an Identity client partner, you’ll immediately feel our proven track record of expertise and success.

true to who we are

While our agency has changed over the course of more than two decades, our beliefs have remained the same. Our core values represent the heartbeat of Identity. Without them, we cease to live.

do the right thing
It’s a simple code we live by—not complex business jargon or a convoluted mission statement.
think big. act bold.
Stretch. Make yourself uncomfortable. That’s when real growth happens.
foster real relationships
People are our business and our lifeblood.
embrace the journey
Our careers are a journey built on a series of shared experiences. It’s a marathon, not a sprint.
I can. I will. I did.
We are confident, committed and accountable.