Rachel Bonello

Senior Account Executive, Media Relations & Marketing

As a media relations and marketing executive at Identity, Rachel Bonello leverages her love of story telling and writing to create compelling media angles for her clients. She is also responsible for developing strategic marketing campaigns to promote brand awareness and exposure. Her daily responsibilities vary from media pitching and campaign development to event planning and creative project management.

Rachel’s love for meeting new people and stretching her right brain led her to pursue a field in communications and public relations from Michigan State University. During that time, Rachel obtained five internships spanning social media, marketing and event planning, including a 3 month-long internship abroad in Sydney, Australia. She was also a member of the Public Relations Student Society of America, an active member of Hubbell Connections student-run public relations agency, and a founder and executive board member for the MSU Elite Competitive Dance Team.

When Rachel isn’t dressed in green and white while cheering on her fellow Spartans, you can find her coaching the Seaholm Maple Motion Dance Team, and choreographing for dance studios and dance teams across the State of Michigan. She is also an adventure seeker, and always looking to add a new destination to her travel bucket list. Some of her favorite destinations include New Zealand, Hawaii, Malta and Banff National Park.





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