Erin RobinsonVice President, Director of Media Relations & Marketing

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Erin joined the Identity team as an intern while she was in her final semester at the University of Michigan. Having experienced virtually every role within the media relations and marketing specialty—from account assistant to account director—she now serves as the team’s director. She oversees workflow and collaborates closely with each team member to ensure optimal client service and ongoing career advancement. Erin is also responsible for driving strategic media relations, marketing, copywriting, internal communications and event management initiatives on behalf of B2B and B2C clients in Michigan and across the country.

Having earned her bachelor’s degree in English from the University of Michigan, she is a writer at heart, and her love of the written word fuels her ability to effectively communicate client stories to targeted audiences.

What motivates me:

I’m motived by the opportunity to help businesses work toward goals through successful, creative media relations and marketing campaigns. Serving as a resource and problem solver for my clients and my team energizes me, and I’m grateful for the opportunity to play a role in the growth and evolution of Identity and the firm’s clients.