we live for this

A Team of Gamelovers

In today’s fast-paced environment, our employees are encouraged to feed their passions, develop their professional identities and deliver great work at every opportunity. We collaborate daily, communicate effectively, and focus on making our workplace fun, inclusive and challenging.


We support The Identity Way and our core values with a variety of programs focused on professional development and fostering real relationships with co-workers.



clear & consistent communication

It’s important for an Identity team member to know where they are going, and understand what’s next for the agency. This level of clarity, coaching and direction fires team members up, and helps them buy into a big, bold vision for the agency.

Access and time with leadership are key. That is why we have regular 1-to-1 pulse meetings between directors and team members multiple times per month to discuss career development, workflow management and big opportunities for growth.

We also believe in transparency regarding the state of the company. Identity Biannual Meetings represent a key moment for the agency to celebrate victories, reflect on obstacles and get fired up about what’s on the horizon. These full-day retreats are held off-site at exciting locations ranging from breweries and restaurants to attractions and hidden gems.

identityu: continuing education for team members

IdentityU serves as our employee training program, ensuring account team members are continually pushed and challenged to remain at the top of their game.

As client expectations related to communications deliverables, technical knowledge and strategic counsel continue to be elevated, Identity relies on a combination of educational seminars and events, team meetings, thought leadership content, and general process development and improvement efforts to keep our skills sharp.

In addition to ongoing experience sharing and discussions, IdentityU drives our certification efforts across the agency. This includes agency-wide certification for Google Analytics and HubSpot Inbound Best Practices.

We also include professional development opportunities via workshops, conferences and major events in Michigan and throughout the United States.


grow: our employee-led culture program

Identity’s employee-led culture committee, known internally as GROW, was created to help sustain growth, retain the best talent and curate a modernized work culture that supports our stellar team.

The GROW committee is challenged to think big and act bold to make our culture reflective of our core values, mission and vision, while at the same time meeting the diverse interests of our team.

These efforts—combined with industry-leading benefits, perks and incentives—help make Identity one of the best PR agencies to work for in Detroit and throughout the Midwest.

Happy Birthday Detroit

account team advisory board

To help develop the next crop of talent, select team members are invited to join our Account Team Advisory Board (ATAB). Comprised of our next group of emerging leaders, ATAB meets with Identity’s leadership team to discuss agency best practices, policies, goals and ideas in order to provide valuable team members perspectives.

This group helps to shape the future of the firm and fuel our ongoing evolution as a leading communications agency.

Interested in joining our team?

Check out available career opportunities.

View Careers