Alex MacksoudDigital and Content Specialist

Alex Macksoud, Account Assistant, Social Media - Identity PR
Adventurous Imaginative Handsome

Working as an account assistant on Identity’s social media team, Alex Macksoud is responsible for writing editorial calendar copy, crafting creative blog posts, as well as monitoring and supporting clients’ social channels.

Alex’s foray into social media management began in 2008 at the ripe age of 15, when he started his grandpa’s Facebook account from scratch and grew it 380% in just two months!

From there he went on to attend Central Michigan University, where he completed multiple social media internships and held more than half a dozen executive positions in student organizations ranging from the American Marketing Association to the Inter-Fraternity Council. He graduated in 2014 with a Bachelor’s in Advertising and Marketing.

As a hobby, Alex enjoys making people laugh by performing improv and writing sketch comedy at his local improv theater. He is also an avid traveler – having most recently returned from a journey to Iceland.

What motivates me:

I love looking at the big picture - noticing how much the social media landscape has changed since I started, and seeing where it will continue to go. Monitoring trends and looking at data is one of my favorite things to do!