Identity provides end-to-end communications strategies and support to school districts, colleges, universities, charter schools and companies serving the education industry.
Our proven track record as an education PR firm is demonstrated in our proven ability to help education institutions and service companies activate their mission, drive attention and achieve awareness where it matters most.
With more than two decades working with some of Midwest’s top universities, private schools, charter schools and associations, Identity serves as a true education PR and marketing partner for education organizations. We provide valuable counsel on maximizing enrollment efforts, educating parents and families on key decisions, guiding school and district leaders through tough crisis moments, increasing visibility of school investments and creating strategic partnerships that benefit students and their overall experience.
Our proven approach combines valuable relationships, expert insight, strategic planning, creative problem-solving and crisis preparation to bring your organization’s message to life and share it with the people that matter to you most. We then deliver that message using a combination of PR best practices mixed with modern communications strategies. From social media management and traditional advertising to multifaceted media campaigns and ground-level marketing outreach, we use every tool available in the education PR toolbox.
We help you find and reach students, educators and key decision-makers—inspiring action in the service of your critically important goals.
WHO WE WORK WITH
WHO WE WORK WITH
What We're Know For
Institutions, school districts and education companies hire Identity as their education PR agency to help accomplish unique communications goals. Our education-focused PR and marketing services include:
High-Impact Awareness and Attention
Identity helps schools and educational institutions reshape and refresh their internal and external communications efforts. We deliver a regular drumbeat of effective communications and outreach that increases visibility and educates the market on key differentiators.
Enrollment Campaigns
We have experience using a variety of mediums–from hyper-focused digital advertising tools to PR-led parent open houses–to drive interest, awareness and action related to important enrollment periods. Our team also deploys year-round strategies that keep potential families and students engaged and informed.
Crisis Management Strategies
Schools and higher education institutions often find themselves navigating incredibly challenging crisis moments where the spotlight shines bright. Identity provides expert counsel on how to effectively address–and recover from–local and national crisis moments with confidence.
Full-Service Marketing Programs
Identity offer full-service marketing and communications programs that can support enrollment, capital raising, student communications and more. We support in-house marketing resources, or serve as a school's full-service external marketing team, and fill gaps with expert counsel and much-needed PR horsepower.
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Education PR Clients
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