Lydia Hershauer

Connecting her innate sense of originality with design strategy is what drives Lydia’s innovative approach. Anchored in both design and photography, Lydia brings a trained artistic eye to Identity. Her versatility allows her to jump into a plethora of client-based creative tasks ranging from social posts and rebrands to printed materials and capturing content on-site.

Prior to joining our team, Lydia produced design collateral for Central Michigan University, collaborated with a nonprofit to launch an inclusive community-based website, and assisted other agencies with campaigns as a freelancer.

Her passion for expression expands beyond the borders of client-forward work. She has attended design conferences, participated in artist residencies, executed creative photoshoots, and exhibited her art pieces in galleries at an international level. This includes showing her pieces at notable locations like Maryland Institute College of Art, the U.S. Capitol Building, Hamilton Wood Type & Printing Museum, the Playground Detroit, and Corridoio Fiorentino Gallery in Florence, Italy. She is also an active member of Design Core Detroit — a design organization established in the first and only UNESCO City of Design in the United States.

In her personal life, Lydia is a loyal concert goer, a frequent airplane mode user, and overall rejector of a copy-and-paste routine.