We turn your expertise into the most valuable currency.
Identity works with professional services firms and leaders in their respective industries to elevate their profiles and become sought-after partners for their target clients. Using a combination of modern PR and communications strategies, we create powerful attention and awareness among target client audiences, working in the background to support broader business development and growth goals.
Private equity funds, law firms, financial services companies, human resources agencies, consultants and more rely on our expertise and relationships to position them in front of the right audiences and share the stories that matter most.
This ongoing commitment to delivering value at every opportunity has earned us recognition across a variety of industries as one of the leading professional services PR firms in the country, including three straight years as Michigan Lawyers Weekly’s “Best PR Firm for Law Firms.”
With each professional services client, we build a custom strategic communications program and awareness plan that highlights differentiators, enhances credibility and clearly communicates the value of services offered to clients, partners and referral sources. We then use a combination of highly relevant thought leadership and content creation tools, encompassing everything from media and podcast interviews and LinkedIn maximization to video creation and ongoing e-mail blasts to create a multi-tiered communications program.
With over 25 years of proven experience, Identity has mastered the art of generating impactful awareness for professional service firms and consultants.
WHO WE WORK WITH
WHO WE WORK WITH
We build and execute highly effective professional services PR programs.
B2B companies hire Identity as their professional services PR agency to help accomplish unique communications goals and business objectives, including:
Increased Awareness and PR visibility
You’re experts in your given field. We’re experts in generating attention and powerful awareness across a variety of communications channels. Identity creates a drumbeat of PR coverage to showcase expertise, insight and unique POVs that demonstrate value to current and future clients.
Stronger Relationship Management
As a HubSpot agency, we help professional services firms maximize their use of marketing CRMs. From initial deployment and customization to marketing automation and lead scoring, Identity provides the technical knowledge, high-impact design and ongoing content creation needed to stay in front of the most important relationships.
Thought Leadership
We turn professional services leaders and subject-matter experts into sought-after voices in their respective fields. Our approach encompasses multi-platform opportunities, including awards, speaking engagements, LinkedIn content creation and more.
Fully Integrated Marketing Services
We offer full-service marketing and communications programs to professional services companies, including social media, graphic design, growth marketing, branding and more.
Where You’ve Seen Our
Professional Services PR Firm Clients
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