More stories told, more tickets sold
From iconic global destinations to exciting new concepts, Identity has built and executed attraction PR campaigns that capture consumer attention and drive foot traffic.
As a leading attraction PR firm, we have a clear understanding of how to build ongoing, long-term communications strategies that deliver a mix of high-impact media coverage, engagement on social media, exciting on-site consumer events and memorable creative and content.
Our team also has extensive experience in bringing established attractions to new markets. Identity has been retained by some of the world’s largest names in entertainment and hospitality to help them understand what matters to a local market and how to best tailor their national communications strategies to get target consumers in the door. We have in-depth expertise working from structured brand and attraction PR playbooks, as well as a unique understanding of how to build special PR moments from the ground up that dominate the local news cycle and digital conversations.
Our work doesn’t end when the doors open. We partner with attractions to develop long-term awareness plans, digital advertising programs, influencer partnerships, social media outreach strategies and exciting consumer activations. The result is potent brand awareness, raving advocates, positive ongoing chatter, donor support and record-breaking ticket sales.
WHO WE WORK WITH
WHO WE WORK WITH
What We're Known For
Attractions and destinations hire Identity as their PR agency to help accomplish unique communications goals and business objectives. Our areas of expertise include:
High-Impact PR and Consumer Awareness
We are experts in generating PR and media opportunities on behalf of attractions and cultural destinations. Our team knows how to work with local media partners to sell tickets, fill seats and promote strategic initiatives.
Cultural Relevance
We deploy timely, relevant attractions PR strategies to tie existing destinations, programming and exhibits to real-time cultural conversations, leading to enhanced media coverage and influencer opportunities.
Media Stunts and Activations
Identity goes beyond traditional event and program marketing to create a visual playbook to earn press and consumer attention. We pair modern PR best practices for attractions with our in-house creative and multimedia team to reach consumers and supporters across every channel available.
Influencer and Creator Partnerships
We bring influencers into the attractions PR mix, curating specialized experiences and offering first looks at new programming and events in order to reach consumers through trusted creators.
Full-Service Attraction Marketing Support
In addition to attractions PR and media relations, we provide management of end-to-end marketing and communications programs, including social media, CRM management, graphic design, growth marketing, multimedia and photography, branding and more.
Where You’ve Seen Our
Attractions Clients
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