Andrea Trapani

Andrea is a recognized force as a public relations and communications expert and leader, supercharging an elevated and successful direction that has transformed the agency into a predominant PR leader on a national stage.

Serving as managing partner of Identity since 2015, Andrea drives the agency’s vision and operations. She has shaped the agency’s culture of great work and continued growth of its professionals and portfolio of recognizable clients. Andrea’s keen ability to lead an organization has led to Identity’s most successful years of record-breaking growth in agency history year-over-year since 2020. As a champion for both agency talent and clients alike, her leadership has translated to a high retention rate and a collaborative, innovative environment that has led to a 5.5-year average retention rate of its team and a nearly 6.5-year average tenure of its 100+ clients.

Andrea’s communications expertise has been leveraged by some of the country’s most notable CEOs, celebrities, political decision-makers and innovative entrepreneurs to shape their message, guide their strategy and make an impact. Her nuanced expertise in crisis communications and change management has helped some of the country’s largest brands navigate sensitive and critical messaging moments when it matters most. A former journalist, Andrea’s creativity in media storytelling and awareness in an ever-changing communications landscape has served as the foundation for the agency to deliver results with a distinctive point of view for media wins.

Andrea’s work and accomplishments have earned her multiple regional and national recognitions, including being named one of the country’s Top Women in Communications in 2023 by PR Daily, as well as a Notable Woman in Marketing by Crain’s Detroit Business and a 2025 Women Thrive Honoree. An inspirational leader and speaker, she’s frequently asked to speak about the PR industry, building culture and leadership.