Director, Digital Strategy
Kyle brings order to the chaos of digital marketing—helping brands show up with purpose, precision and personality.
Kyle leads digital strategy at Identity across key verticals including automotive, hospitality, healthcare, education, real estate and consumer goods. He guides content planning, social media strategy, paid media execution and brand storytelling with a performance mindset. Known for turning insights into action, Kyle blends analytical thinking with creative instincts to craft campaigns that connect.
Before joining Identity, Kyle led digital efforts for Fortune 500 and Global 500 brands, managing everything from strategy to execution. His background spans agency and in-house roles, as well as experience in publishing and radio.
Outside of work, you’ll find him camping with his family, cheering on the Tigers, or chasing a better golf swing—usually with a clean pair of Nike Air Max 90s.