A One-of-One PR & Communications Agency

We invented the formula for modern PR. And we're always adapting to be ready for what's next.

Identity has been at the forefront of public relations and full-service communications since opening our doors in 1998. As the first PR agency in Detroit to offer in-house creative and social media services, we specialized in integrated communications before it even had a label.

Unlike our PR agency peers, Identity's roster of clients was national before it was local, fueled by high-profile engagements with companies located in major markets throughout the United States. Over time, we expanded our local and regional presence by partnering with Detroit and Michigan's most recognized consumer, B2B and nonprofit organizations.

Today, Identity’s global client portfolio includes more than 100 active engagements across a dozen industries. We employ nearly 40 specialist professionals with defined expertise in strategic communications, media relations, crisis management, social media and digital marketing, sales enablement, and more. Our in-house creative team produces more than 1,200 projects annually. But, channels and platforms change. That why our focus remains singular: mobilize quickly, think creatively and provide the highest degree of expert counsel at every turn.

Our client contacts range from seasoned heads of marketing and former agency leads to founders and company principals. We’re just as comfortable working with Fortune 100 brands as we are with entrepreneurial CEOs of small businesses. Our end-to-end communications programs flex between focused and surgical to integrated and accelerated. We offer bespoke strategies that can focus on one core service area or expand to include multiple concurrent initiatives that fuel industry-defining communications programs.

Regardless of a client's pain points, budget or goals, we bring unshakable confidence, seasoned counsel and a shot of contagious enthusiasm for our craft into every partnership.

Our Formula for Success

The Identity Way represents our foundational approach to creating valuable, long-lasting client engagements.