When the spotlight is bright, we know how to show up.
Companies need a steady, confident and experienced hand in their corner when navigating a crisis moment. Leveraging more than 25 years of communications and public relations expertise, Identity helps brands–and their leaders–navigate the most visible, complex issues using a combination of battle-tested crisis PR best practices, enterprise technology and effective, strategic counsel.
We have experience navigating virtually every type of reputational, operational and emergency-driven crisis moment, as well as culturally-relevant crisis issues that are tied to current headlines and consumer conversations.
Whether you’re preparing for your next crisis, or need a team to mobilize immediately, let us put our experience to work on your behalf.
Do you need immediate crisis support or counsel?
Contact Brandon Chesnutt, partner and development lead, at [email protected].
Crisis PR Firm Service Areas
Our crisis management services help organizations plan more effectively, navigate real-time issues with confidence and deploy active recovery plans to survive and thrive.
- Crisis monitoring and reporting
- Crisis planning and tabletop exercises
- Media training and executive coaching
- Workflow and response plan development
- Internal and stakeholder communications
- Response and recovery strategies
Our Crisis Philosophy:
Front of House. Back of House.
Identity’s crisis communications philosophy uses a multi-step engagement and analysis process that includes “front of house” and “back of house” professionals, blending decades of crisis management experience with the newest crisis measurement technologies.
Front of House
Our front-of-house team provides real-time, effective counsel to clients facing challenging issues. This seasoned group of expert crisis counselors interfaces with spokespeople, crafts all internal/external messaging and triages all media needs and inquiries.
Back of House
Our highly specialized back-of-house team supports crisis moments with infrastructure and valuable intelligence. This group deploys and manages all monitoring technology, collects and interprets data and public perception, and mobilizes research and reporting.
National Crisis Thought Leadership
As the need for effective crisis communications strategy and counsel has never been greater, Identity has been routinely recognized among the best of the best for our work product, in addition to serving as a leading voice within the crisis communications field.
NATIONAL WINNER
PRNEWS Platinum Awards
Best Crisis Management Campaign
NATIONAL WINNER
Ragan’s PR Daily Awards
Best Crisis Management Campaign
CO-WINNER
Ragan’s Crisis Communications Awards
Best Crisis Response - Government
FEATURED PANELIST
Inaugural PRWeek Crisis Comms Conference in Washington D.C.
FEATURED SPEAKER
Inaugural PRSA Crisis Communications Boot Camp, hosted at PRSA ICON in Nashville, the largest gathering of PR professionals in the world.
CONFERENCE PARTNER
Toured six cities as part of a conference series on social media listening and intelligence, sponsored by Quid.
We're ready to mobilize to support your crisis moment.
Don't like forms?Contact Brandon Chesnutt, partner and development lead, at [email protected] or 248.258.2333.