Kyle Cronin

Senior Assistant Account Executive, Media Relations & Marketing

As an assistant account executive on Identity’s media relations & marketing team, Kyle is responsible for providing research, copywriting, marketing and media relations support to the agency’s diverse portfolio of clients.

Kyle’s interest in marketing and communications began in high school but took off in college through his experiences in athletic marketing and event planning. He strives to deliver value to clients by listening to their individual needs and executing plans that exceed expectations.

Kyle graduated from Grand Valley State University in 2017 with a bachelor’s degree in marketing, with a minor in advertising/public relations. During his time at GVSU, he served as president of Spotlight Productions, the university’s student-run entertainment programming organization and was named “Outstanding President” of a student organization. He also interned with GVSU’s Athletic Marketing department and learned how to shoot a t-shirt cannon.

Outside the office, Kyle is an avid Detroit sports fan and is working on visiting every stadium in Major League Baseball. When he’s not watching or attending games, he enjoys woodworking, cooking, hanging out with his goldendoodle, Finley, and riding jet skis on Houghton Lake.





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