3 Factors Driving Success at Identity in 2022

By: Andrea Trapani

The past two years have demanded increased tenacity, skill and resilience. After an incredible 2021 filled with opportunities and obstacles, we turned into this year ready to take on a new year. It’s a new chapter for our 24th year in business, driving success for our clients and our team. 

If you know us, you’ve heard of our biannuals. These cornerstone state-of-the-company meetings are essential to resetting and refocusing on our agency goals as a team. Our first biannual of 2022 was hosted in our new hometown of Birmingham. We met at The Daxton, a boutique hotel, not far from our new headquarters at 300 Park Street. 

We spent our time on the ambitious #Identity2025 goals we rolled out last year. As a creative agency, we know evolution is essential. We took on the critical task of reframing those goals as needed for the demands of today.

Whether we’re creating and executing great work for clients or driving success for our own growth, the factors guiding our way are clear. We’re exceeding what we’ve set out to do as we continue to grow, lead and innovate. The future is bright as we focus in on three core areas:

Delivering Next-Level Great Work

In recent years, we’ve talked about stretching and always leveling up our expertise, our skills and our work. 2022 is no exception. Our elevated knowledge and deep experience is our product. We have continued to build a team of top industry talent who delivers award-winning client programs. It’s reflected in the work we do day in and day out.

It’s our mission to be recognized as the visionary PR agency. We achieve that by further developing our instincts, learning from our mistakes, leveraging our strategy resources and holding ourselves to higher expectations—each and every time. For every client. 

Tying it all together is a robust investment in technology. It streamlines the sharing of information and ensures process standardization at all levels. 

Building On Our Incredible Culture

I’m incredibly proud to say Identity is composed entirely of gamelovers living our core values each and every day. Now, our sights are set on thriving as a future-focused agency. Maintaining our position as the best PR agency to work for in Michigan, we’ve cultivated a place for gamelovers to prosper and do meaningful work that leaves a mark and makes an impact. 

Having the right people in the right seats deploying the right skill set is our only sustainable path to growth. We scale by establishing clear success roadmaps and metrics for account leads and discipline specialists alike. We want people to embrace and own their lane. And, we strongly encourage collaboration and accountability through supercharged and simplified internal communication at every level. 

Identity is also committed to living our core value of ‘Do the Right Thing.’ We’re intentional in how we come together to serve our community through meaningful charitable initiatives, pro bono work with equitable organizations and a talent pipeline focused on reaching more diverse candidates. 

Focusing on a Strong, Clear Vision Forward 

At Identity, we want to own the Michigan market and strengthen our presence across the Midwest and our nationally focused verticals where we have a reputation for deep expertise. We strive to gain continued recognition for great work and be recognized as the agency leading the way with both work and culture. Our vision is for meaningful, relationship-focused moments to drive us forward. As we settle into Birmingham, we continue to up our cultural game and refine our employee driven model.

A new and exciting chapter of Identity has officially begun. We’re well on our way to achieving #Identity2025. We look forward to celebrating our talented people, our award-winning work and our incredible clients as we continue driving success in this era of PR in the Midwest and beyond.