corporate rebranding from the ground up
Wilbanks Energy Logistics, a progressive energy logistics company operating in the oil and gas industry, engaged Identity to deliver a corporate rebranding campaign to express its ability to deliver long-term value and competitive advantage to customers within a very niche industry.
Identity’s brand messaging process hinged on collaboration within our specialty departments and Wilbanks to arrive at a final result of clear and cohesive voice to serve as the foundation for marketing efforts.
Wilbanks was eventually acquired by Gordon Brothers Group and Hilco Global.
strategy for success
Identity deployed the following tactics and strategies in order to achieve success for Wilbanks Energy Logistics:
We began with a deep dive analysis of Wilbanks Energy Logistics as a company—identifying current brand elements that may be critical or beneficial for the rebrand moving forward.
Following the deep dive session, Identity crafted a brand platform meant to encapsulate the overall message in a snapshot, while capturing core messages that carry through to various touch points in the future.
Once completed, we began execution, and the voice of the brand began to come to life via the website, internal newsletter, e-blast campaign and an electronic brochure.