transforming a digital transformation company
Stefanini is a global technology company helping midsize, large and global enterprises increase the efficiency of their IT operations, while also helping them leverage information technology to empower their businesses from its North American headquarters in Southfield, Michigan.
Identity has served Stefanini with a media relations program since 2020, expanding to include Google Ads and social media consulting in 2021, all focused on increasing brand awareness in the U.S. This program includes sharing insights from Stefanini’s talented and knowledgeable team and identifying opportunities to support internal marketing initiatives for various solutions and services.
strategy for success
Identity deployed the following strategies and tactics in order to help Stefanini achieve success:
media relations
Identity’s media relations program for Stefanini consists of creating thought leadership, expert source and announcement moments in national, trade and local media outlets. By identifying key trends in the technology space and elevating the team’s expertise in specific service verticals, we create storytelling opportunities that increase awareness and credibility of the Stefanini brand.
digital ad programming
When Stefanini asked Identity to take over its North American digital ad program, we immediately implemented best practices to optimize the account for maximum performance—launching a series of successful new campaigns focused on conversions and engagement.
