Case Study

positioning escalent as the ev expert

Escalent is an award-winning data analytics and advisory firm specializing in industries facing disruption. The company transforms data and insights into an understanding of what drives human beings and markets, and it helps businesses turn those drivers into actions that build brands, enhance customer experiences, inspire product innovation, and boost business productivity.

Recognized as one of the top 25 research and marketing analytics companies in the US, Escalent specializes in automotive & mobility, consumer goods & retail, energy, financial services, health, technology, telecommunications and travel & tourism.

Identity has served as a key counselor to Escalent since 2018, leading the firm’s brand relaunch announcement following the successful merger of two major market research companies. In subsequent years, we have led Escalent’s go-to market and media strategies for a number of products across several industry verticals, including automotive. One such product is EVForward™, the world’s top future electric vehicle buyer insights platform.

strategy for success

Identity deployed the following strategies and tactics to help Escalent achieve success:

media relations

Identity successfully positioned Escalent’s EVForward team as the premier source for commentary on the growth of the EV segment, including the attitudes, behaviors and opinions of the next generation of EV buyers. Escalent experts have been quoted or featured in dozens of articles over the past 18 months alone, offering their points of view on a variety of topics from range and time anxiety to Elon Musk’s role and impact on shopper attitudes towards Tesla. Identity’s pitching for Escalent has led to 14 tier-1 national media hits, including NPR’s All Things Considered, Jalopnik, The Street, Car & Driver, Entrepreneur, Business Insider and more.

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media impressions
media placements
byline articles and thought leadership pieces
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targeted media releases announcing new reports and industry data
tier-1 national media placements