Positioning a Houston Retail Real Estate Developer and Brokerage Firm as an Industry Thought Leader
Identity has served as Baker Katz’s strategic communications and real estate public relations partner since 2010, helping elevate the firm’s brokerage, development, leasing and investment activity across the retail, commercial real estate and broader business landscape.
Services
Media Relations
Thought Leadership
Social Media
Creative
ICSC Las Vegas Campaign
Email Marketing
Media Relations and Thought Leadership
Identity delivered a steady drumbeat of strategic media wins tied directly to Baker Katz’s business priorities. As a CRE media relations agency, our work spotlighted major transactions, development activity, retail insights and Texas market analysis, ensuring Baker Katz’s perspective appeared in the publications and conversations that shape the commercial real estate industry. The result was sustained visibility that reinforced Baker Katz’s credibility with retailers, peers, clients and industry media.
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media mentions secured
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thought leadership pieces produced
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tenants announced
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feature placements and bylines secured
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transactions highlighted
Where You’ve Seen Our Work
Social Media and LinkedIn Strategy
Identity developed and executed an integrated social media and creative strategy that elevated Baker Katz’s brand through consistent storytelling, visual content and executive visibility. By showcasing transactions, tenant activity, market insights, media coverage, company milestones and team culture, the program strengthened the firm’s reputation and made LinkedIn a more valuable business development channel.
Identity supported every aspect of execution, from content strategy and design to copywriting and network-engagement recommendations.
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follower growth since 2021
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videos strategically developed and published
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creative assets designed
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LinkedIn articles published
ICSC Las Vegas Integrated Communications Campaign
Each year, Identity develops and executes an integrated communications campaign around ICSC Las Vegas, the retail real estate industry’s premier annual event. Planning begins months in advance with a strategy aligned to Baker Katz’s business priorities, including timed leasing announcements, development news, executive positioning, social media promotion and proactive media outreach to build visibility before the conference begins.
During and after the event, Identity manages executive media preparation, facilitates reporter conversations and captures photo and video content that can be repurposed across LinkedIn, newsletters and other owned channels. By treating ICSC as a multi-phase communications opportunity rather than a three-day event, Identity helps Baker Katz generate retail brokerage and development PR, amplify key business narratives, and extend the value of the conference long after it ends.
Email Marketing
Identity recommended launching Baker Katz’s email marketing program in 2021 and has since led content development for each edition. The program highlights market activity, transactions, company developments, event takeaways, expert perspectives and firm culture, while also creating a consistent channel for positive brand storytelling beyond deal updates alone.
These campaigns have consistently outperformed real estate industry open-rate benchmarks while growing Baker Katz’s owned audience and keeping key stakeholders engaged between major news moments. By reinforcing activity outside of leasing announcements and transactions, the program helps Baker Katz stay visible, relevant and connected to clients, prospects and industry partners throughout the year.
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owned audience growth since 2021
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top annual average open rate
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email communications sent
What Our Client Said
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CASE STUDY SUMMARY - BAKER KATZ
- Baker Katz is a Houston-based full-service retail real estate firm, and Identity has served as its strategic communications and real estate public relations partner since 2010.
- Baker Katz needed to grow visibility beyond individual deal announcements and strengthen its reputation as a trusted retail real estate authority.
- Identity built an integrated communications program spanning media relations, thought leadership, LinkedIn strategy, creative content, email marketing and ICSC Las Vegas campaign support.
- Identity secured 800+ media mentions and produced 40+ thought leadership pieces highlighting Baker Katz’s market expertise.
- Identity helped drive 1,339% LinkedIn follower growth since 2021, supported 20+ strategically developed and published videos and designed 400+ creative assets.
- Identity developed 40+ newsletters and eblasts, with top annual average open rates exceeding 50%, helping Baker Katz stay visible between major announcements.
- The long-term program helped Baker Katz reinforce credibility, elevate executive voices, support business development and maintain consistent visibility with clients, prospects, media and industry stakeholders.