Case Study

bringing the whimsical world of peppa pig to life

As the newest family-friendly attraction in metro Detroit, Peppa Pig World of Play Michigan—an immersive, interactive and charming experience for preschool children—looked to Identity to increase their exposure and go from a relatively unknown entity to an integral and valued part of the Southeast Michigan landscape for families.

To accomplish this, Identity generated sustained visibility before, during and after the center’s grand opening through the development of a comprehensive, integrated visibility strategy. The plan included creative messaging, event development, planning, promotion, social engagement and a robust media relations plan. Our efforts helped Peppa Pig World of Play Michigan expand brand awareness beyond Detroit to a regional audience of potential guests.

strategy for success

Identity deployed the following strategies and tactics in order to help Peppa Pig World of Play achieve success:

on-site media coverage

In order to maximize onsite media coverage for the first look at the attraction, Identity opted to host a Media Preview event prior to the Grand Opening event that gave all of our key media contacts, bloggers and influencers equal and simultaneous access. This allowed us to tease the story in advance and drive anticipation throughout the community— while controlling the message, timing and imagery.

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children secured
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broadcast, radio and print placements
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people reached