Time for a Tune-Up?
By: Andrea Trapani
Even the best-conceived brochures and well-designed websites have limited shelf lives. Companies evolve, messages change. And, in the case of websites, new technologies emerge and others change over time, rendering old sites obsolete in just a few short years.
If you’re like a lot of companies, a lot has changed since you launched the current version of your site or printed your existing brochure. Perhaps you’ve grown as a company, added new service offerings, or changed locations.
It is important to periodically take a fresh look at the way you are presenting your capabilities and differentiators, even if it seems like just yesterday that you launched your site or printed your brochure (it was likely longer ago than you remember). For, stale marketing materials might be just as counter-effective as having none at all.
