I recently shared my overwhelming pride as Identity was selected as the winner of two IABC Awards of Excellence for our work with clients Hudsonville Ice Cream and SEA LIFE Michigan aquarium. From my perspective, this recognition represented a huge win for our team, and an excellent way to close a productive and exciting 2018. Little did I know, we would receive more positive news just a few weeks later.
Today, I am proud to share that our team’s unwavering dedication for generating outstanding results and delivering great work has led to a new honor. We were recently named a co-winner of PR News’ 2018 Digital PR Awards in the category of Digital Marketing Campaign ($100,000 and Under) for our mixed media and multi-faceted campaign for ROSSETTI for the launch of the new arena design concept – The Inverted Bowl.
The PR News’ 2018 Digital PR Awards recognizes and celebrates the tremendous work of the year’s top digital communicators who are keeping ahead of the curve and setting a higher standard in the digital industry. All finalists are selected from PR News’ panel of judges who consider the following criteria: campaign objectives, strategy, tactics, execution and evaluation of ROI.
This year’s awards received hundreds of entries from organizations worldwide including recognized global brands such as Cisco and Microsoft, boutique PR firms, and companies across a number of verticals, including healthcare, the nonprofit sector, consumer goods, automotive, finance and insurance. Identity’s competition in the category of Best Digital Marketing Campaign ($100,000 and Under) included the Miami Heat, Cisco, Sallie Mae and more.
As noted in our case study, the official launch of The Inverted Bowl was covered by more than 20 local, national and industry-specific media outlets, including Forbes, Athletic Business, Architect Magazine and Inside Hockey, with an audience reach of more than 34 million. Identity’s digital advertising strategy and execution ensured The Inverted Bowl reached an additional 51.4 million people. In all, more than 80 million people were exposed to The Inverted Bowl by ROSSETTI throughout the course of our campaign across media, social and digital advertising channels.
Additionally, an e-book containing additional project information, designs and statistics about the concept was downloaded more than 200 contacts in the first two weeks, including numerous decision-makers with prominent athletic organizations. Thus far, the promotional efforts have directly led to one new project for ROSSETTI.
I am extremely proud of our team for developing and launching such an innovative campaign that addressed a very unique challenge. We’re ready to deliver more award-winning work in the year ahead.