No one understands real estate PR and commercial real estate marketing like Identity
With more than 25 years of category-defining expertise, Identity has partnered with developers, investors, owners, property managers, consultants and real estate service providers across all 50 states. As one of the country’s leading real estate PR firms, we’ve announced 500M+ square feet of development and $100B+ in real estate investments and transactions across every asset type and class—from mixed-use, industrial and retail to multifamily, hospitality and master-planned communities.
Our work elevates many of the industry’s most recognizable names in real estate development, design, construction, management and private equity. Through strategic PR, media relations and integrated communications, we connect clients with influential publications, partners and decision makers who directly impact approvals, leasing traction, investment interest and long-term project visibility.
Full-lifecycle PR and communications for every phase of real estate development
Identity builds comprehensive real estate communications strategies that evolve with every phase of a project. From initial project announcements and pre-leasing to activation, grand openings and ongoing community engagement, our programs shift as your goals shift—supporting leasing momentum, strengthening reputation, driving foot traffic and enhancing your position in competitive markets.
Whether you’re announcing a new development, attracting tenants, marketing a property to consumers, navigating a crisis or engaging local communities and municipalities, Identity is the full-service real estate PR partner that delivers measurable visibility, strategic clarity and industry impact.
WHO WE WORK WITH
WHO WE WORK WITH
What We're Known For
Real estate developers, property managers, investors and service providers hire Identity as their PR agency to help accomplish unique communications goals and objectives. Our high-impact real estate PR services include:
Real Estate PR and Media Relations
We are experts are building visibility and credibility via targeted real estate media outreach at local, regional and national levels. Important announcements, transactions and headline moments get more attention with us in the driver’s seat.
Real Estate Thought Leadership Strategies
We raise the profiles of real estate executives and leaders via expert commentary, awards, speaking engagements and more, connecting them to important industry trends and discussion topics.
Real Estate Crisis Communications
Identity is one of the nation’s only real estate PR agencies with a crisis communications practice area. We have extensive experience building crisis response programs from the ground up, as well as navigating PR and social media issues unique to real estate projects.
Community and Municipal Engagement
We’ve helped our clients navigate important conversations with community leaders, municipalities and local centers of influence that have an outsized impact on the success of a project. Through our efforts, we promote positive development outcomes and address project misinformation.
Property-Level PR Support
From an initial announcement and groundbreaking to grand opening and ongoing visibility efforts, we can support the full lifecycle of a center or property. We craft and deploy activation ideas that drive foot traffic and generate goodwill among tenants and center partners.
Leasing and Marketing Strategies
We work directly with leasing teams to maximize lead generation and nurture programs designed to attract tenants and stay in front of real estate decision makers. We maximize every signed agreement and major tenant announcement to capture–and keep–attention.
Company, Portfolio and Project Branding
Our in-house creative team creates or refreshes brand identities for real estate firms and projects. We also inject life and excitement into outdated leasing and marketing materials.
Real Estate Marketing Strategy Development
Identity helps real estate companies build modern PR and marketing programs from scratch, integrating the right tools and technology to set them up for long-term success. We then provide the ongoing horsepower and brainpower needed to achieve success.
Our work
in action
Accelerating Media Coverage for the Biggest Name in Hospitality Management
With the strategic counsel and expert guidance of Identity, Aimbridge has generated significant industry headlines.
Promoting an Iconic Retail Destination
Home to nearly 300 tenants, ranging from best-in-class retailers and entertainment venues to Columbus’ most exciting restaurants, Easton Town Center attracts more than 26 million annual visitors.
Where You’ve Seen Our Real Estate PR Clients
What Our Clients Say
IT’S TIME TO
LEAVE A MARK
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