What did Identity do for Aimbridge Hospitality?

Identity was retained to lead Aimbridge Hospitality's public relations and corporate communications strategy. The agency rebuilt the company's media relations program, developed executive thought leadership, supported corporate announcements, promoted new business divisions, publicized market expansions and created proactive communications campaigns that elevated Aimbridge's visibility across the hospitality industry.

What results did Identity achieve for Aimbridge Hospitality?

Identity generated hundreds of earned media placements, more than 100 placements in the Daily Lodging Report and major media visibility surrounding hospitality conferences, executive announcements and corporate initiatives. The campaign also earned national public relations award recognition.

Does Identity have experience working with hotel management companies?

Yes. Identity serves as the communications partner for Aimbridge Hospitality, one of the world's largest hotel management companies, providing strategic media relations, executive communications, thought leadership and corporate reputation management.

Does Identity work with hotel owners, investors and asset managers?

Yes. Identity works with organizations throughout the hospitality ecosystem, including hotel operators, ownership groups, commercial real estate investors, developers, property owners and asset managers. The agency understands the communications challenges associated with acquisitions, development, investment, operations and portfolio growth.

Can Identity support property managers and owners in the hospitality industry?

Absolutely. Identity provides strategic communications for hospitality organizations responsible for owning, operating and managing hotels and hospitality assets. Services include media relations, executive visibility, crisis communications, project announcements, investor communications and reputation management designed to support occupancy, investment activity and long-term property value.

What hospitality public relations services does Identity provide?

Identity offers integrated hospitality communications including media relations, crisis communications, executive thought leadership, brand strategy, content marketing, creative services, event publicity, investor communications and strategic messaging for hotel management companies, hospitality brands, destination organizations and hospitality real estate companies.

How does Identity support hospitality real estate and development projects?

Identity combines hospitality communications expertise with deep commercial real estate experience to support hotel developments, mixed-use projects, acquisitions, management transitions, destination marketing and portfolio growth. The agency regularly works with developers, investors, owners and operators to build visibility among guests, media, stakeholders and investment audiences.

Why do hospitality companies choose Identity?

Hospitality organizations choose Identity because the agency understands both the hospitality business and the real estate behind it. Identity helps hotel management companies, property managers, owners, investors and developers build stronger brands, protect their reputations, generate national media attention and support long-term business growth through strategic communications.

Aimbridge Case Study

Accelerating media coverage for the biggest name in hospitality management

With the strategic counsel and expert guidance of Identity, Aimbridge has generated significant industry headlines.

Services

Brand Strategy
Media Relations
Thought Leadership
Crisis Communications
Content Strategy
Creative

Award-Winning Work

Identity's creative approach to generating awareness at major hospitality events has earned national recognition.

NATIONAL FINALIST
Ragan’s PR Daily Awards
Best Company Report

Media Relations

Once engaged, Identity overhauled Aimbridge’s entire media relations and press communications strategy. Our ownership of the Aimbridge PR strategy has allowed us to influence and guide major announcements, including market expansions, the rollout of new divisions and the release of critical industry data.

media mentions

Daily Lodging Report Placements

Major Trade Show and Event Press Moments

Where You’ve Seen Our Work

CASE STUDY SUMMARY - AIMBRIDGE HOSPITALITY

Aimbridge Hospitality, the world's largest third-party hotel management company, operating a global portfolio of hotels and resorts across multiple brands and markets.
Identity became Aimbridge Hospitality's strategic public relations partner to refresh and lead the company's corporate communications and media relations strategy, strengthening its reputation as the industry's leading hospitality management company.
Identity completely overhauled Aimbridge's media relations program, creating a proactive communications strategy that positioned the company as an industry authority instead of reacting only to company news.
The agency developed and executed media campaigns supporting market expansions, new service divisions, executive thought leadership, corporate announcements and proprietary industry data releases, helping generate sustained national hospitality coverage.
Identity secured hundreds of media placements, more than 100 Daily Lodging Report placements, and numerous high-profile media moments surrounding major hospitality conferences and industry events.
Identity's hospitality communications strategy earned national public relations award recognition, including recognition for creative media relations work supporting Aimbridge Hospitality.
Identity supports hospitality organizations beyond traditional hotel PR by advising hotel management companies, property owners, hotel investors, property managers, asset managers and hospitality executives on reputation management, strategic communications and visibility.
The agency's hospitality expertise is strengthened by decades of experience representing commercial real estate developers, mixed-use developments, destination brands, attractions and investment organizations, giving Identity a deep understanding of the business goals shared by hospitality owners, operators and investors.

Aimbridge Case Study

Accelerating media coverage for the biggest name in hospitality management

Services

The Opportunity

The Approach

The Successes