The Leading Commercial Real Estate PR Firm
With more than 25 years of category-defining expertise, Identity has partnered with developers, investors, owners, property managers, consultants and real estate service providers across all 50 states. As one of the country’s leading real estate PR firms, we’ve announced 500M+ square feet of development and $100B+ in real estate investments and transactions across every asset type and class—from mixed-use, industrial and retail to multifamily, hospitality and master-planned communities.
Let's get to work.
Prefer to email? Contact Brandon Chesnutt, Partner and New Business Lead [email protected]
What We're Known For
Real estate developers, property managers, investors and service providers hire Identity as their PR agency to help accomplish unique communications goals and objectives. Our high-impact real estate PR services include:
Real Estate PR and Media Relations
We are experts are building visibility and credibility across every channel, whether through real estate trade media, local consumer and business outlets or shaping the results presented by today’s AI search engines. Important announcements, transactions and headline moments get more attention with us in the driver’s seat.
Real Estate Thought Leadership Strategies
We raise the profiles of real estate executives and leaders via expert commentary, awards, speaking engagements and more, connecting them to important industry trends and discussion topics.
Real Estate Crisis Communications
Identity is one of the nation’s only real estate PR agencies with a crisis communications practice area. We have extensive experience building crisis response programs from the ground up, as well as navigating PR and social media issues unique to real estate projects.
Community and Municipal Engagement
We’ve helped our clients navigate important conversations with community leaders, municipalities and local centers of influence that have an outsized impact on the success of a project. Through our efforts, we promote positive development outcomes and address project misinformation.
Property-Level PR Support
From an initial announcement and groundbreaking to grand opening and ongoing visibility efforts, we can support the full lifecycle of a center or property. We craft and deploy activation ideas that drive foot traffic and generate goodwill among tenants and center partners.
Leasing and Marketing Strategies
We work directly with leasing teams to maximize lead generation and nurture programs designed to attract tenants and stay in front of real estate decision makers. We maximize every signed agreement and major tenant announcement to capture–and keep–attention.
Company, Portfolio and Project Branding
Our in-house creative team creates or refreshes brand identities for real estate firms and projects. We also inject life and excitement into outdated leasing and marketing materials.
Real Estate Marketing Strategy Development
Identity helps real estate companies build modern PR and marketing programs from scratch, integrating the right tools and technology to set them up for long-term success. We then provide the ongoing horsepower and brainpower needed to achieve success.
WHO WE WORK WITH
WHO WE WORK WITH
Where You’ve Seen Our Real Estate PR Clients
What Our Clients Say
Our work
in action
Accelerating Media Coverage for the Biggest Name in Hospitality Management
With the strategic counsel and expert guidance of Identity, Aimbridge has generated significant industry headlines.
Promoting an Iconic Retail Destination
Home to nearly 300 tenants, ranging from best-in-class retailers and entertainment venues to Columbus’ most exciting restaurants, Easton Town Center attracts more than 26 million annual visitors.
IT’S TIME TO
LEAVE A MARK
Do you have a public relations or marketing need?
Contact us to get the conversation started