Stride K12 is a national network of tuition-free online public schools that provides personalized virtual learning with curriculum delivered by state-certified teachers.

Identity provides media relations, thought leadership, content strategy, brand strategy, executive positioning and education communications support for Stride K12 schools.

Identity has partnered with Stride K12 schools since 2023, supporting communications and media relations efforts across multiple states and local markets.

Identity’s media relations program has focused on Stride K12 schools in Michigan, Ohio, Iowa and Minnesota.

Identity helps Stride K12 schools increase awareness, strengthen school reputation and communicate the benefits and impact of virtual learning. The strategy also addresses misconceptions surrounding online education and helps schools maintain visibility during competitive enrollment periods.

Identity combines proactive storytelling, localized media outreach, executive thought leadership and content development. Story opportunities include student achievements, graduations, career readiness programs, innovative learning experiences, educator recognition, enrollment initiatives and community partnerships.

Identity develops op-eds, expert commentary and media opportunities that position school leaders as credible voices on education topics including school choice, student success, workforce development, mental health and virtual learning.

Identity has secured more than 480 earned media placements with a potential audience exceeding 25 million across more than 80 media markets.

Media coverage has included ABC World News Tonight, The Detroit News, WDIV Local 4, WXYZ 7 News Detroit, FOX 2 Detroit, CBS News Detroit, Cleveland.com, WKYC 3, Dayton Daily News, The Blade and numerous other television, radio, print and digital outlets.

Identity provides public relations, thought leadership, content strategy and executive positioning for education organizations, including virtual public schools. Since 2023, Identity has supported Stride K12 schools across multiple states, generating hundreds of earned media placements and positioning school leaders as trusted education experts.

Public relations can help virtual schools increase awareness by elevating student success stories, highlighting innovative academic and career programs, positioning educators and administrators as expert voices and building relationships with media in the communities schools serve.