Promoting an iconic retail destination
Easton Town Center is one of the most recognizable shopping, dining and entertainment destinations in the United States. It's known throughout the real estate industry for pioneering–and perfecting–the concept of an mixed-use, open-air center. For more than 20 years, Identity has provided Easton with a variety of strategic public relations, tenant communications, social media and digital marketing services.
Services
Brand Strategy
Media Relations
Social Media
Crisis Communications
Event Activations
Media Relations
Identity has led national PR and communications on behalf of Easton for more than two decades, ensuring the property's major announcements, milestones and investments in consumer experiences receive valuable attention and visibility. Through our efforts, Easton has been profiled and featured in virtually every major retail real estate publication in the country, in addition to multiple high-profile business and consumer media pieces.
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media stories secured
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in-depth center profiles published
m
square feet of retail and restaurants announced
Where You’ve Seen Our Work
Social Media Marketing
While the Easton had built a sizable social media following, the center’s marketing team was looking for a way to supercharge growth and engagement. They turned to Identity in 2016 for community management, creative strategy, content development support, reporting and more. Today, Easton ranks among the leading retail destinations in the world in terms of social media footprint and performance.
m+
social media impressions
m+
social media engagements
%
increase in social traffic to website
Content Marketing
Identity helped Easton amplify and elevate its storytelling efforts by serving as the primary content generator for the center’s blog. Our long-form content and tenant interviews fueled the success of social posts and paid social advertisements that, in turn, generated hundreds of thousands of website page views. Today, the Easton newsroom remains a consistent driver of social referral traffic and is used to highlight and recap events, promote tenant offerings, host giveaways and share valuable information with center guests.
k+
blog views generated
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interviews with tenants
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blog posts written
Paid Social Media Advertising
Leveraging existing data collected via social channels and website visitors, Identity developed multiple target personas representing potential shoppers living within 15 miles of Easton’s primary trade area. Our team then deployed a series of highly targeted ads focused on not only connecting key messages to shopper and guest interests, but also highlighting events and special Easton moments.
paid social campaigns launched
k
link clicks
m
impressions generated
More of our
work in action
Promoting an Iconic Retail Destination
Home to nearly 300 tenants, ranging from best-in-class retailers and entertainment venues to Columbus’ most exciting restaurants, Easton Town Center attracts more than 26 million annual visitors.
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