Turning a Commercial Real Estate Investment Powerhouse into a Recognized Industry Voice
Identity serves as Cottonwood’s strategic communications and real estate public relations partner, helping elevate the firm’s investment activity, market insights, and leadership perspective across the private equity, commercial real estate and broader business landscape.
Services
Brand Strategy
Campaign Development
Media Relations
Social Media
Advertising
Thought Leadership
Creative Design
Media Relations
Identity delivered a steady cadence of strategic media wins tied directly to Cottonwood’s business priorities. Our work spotlighted fund growth, asset-specific insights, major transactions and sensitive legacy property narratives—ensuring Cottonwood’s perspective appeared in the same publications and discussions as the industry’s largest and most respected firms. The result was sustained visibility that reinforced credibility with investors, peers, and the media alike.
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media mentions secured
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awards & Speaking engagements
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thought leadership pieces produced
Where You’ve Seen Our Work
Special Situations Fund Strategy Announcement
When Cottonwood prepared to announce the close of its $1 billion Special Situations Fund Strategy in 2025, the firm turned to Identity to design a launch that would break through a saturated investment news cycle. Rather than issuing a standard fund-close announcement, Identity engineered an integrated campaign that emphasized Cottonwood’s platform strength, asset strategy and proven track record.
The strategy delivered immediate results, beginning with a high-profile exclusive in Bloomberg and followed by major coverage in Bisnow, the Los Angeles Times, PERE and other influential outlets. To extend reach and reinforce credibility, Identity amplified the announcement through targeted LinkedIn advertising and sponsored content—ensuring the news reached the industry’s most valuable decision-makers.
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fund stories secured
M+
potential audience
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organic social impressions
What Our Client Said
More of our
work in action
Accelerating Media Coverage for the Biggest Name in Hospitality Management
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Building a Brand for Michigan’s 4th Largest City
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Promoting an Iconic Retail Destination
Home to nearly 300 tenants, ranging from best-in-class retailers and entertainment venues to Columbus’ most exciting restaurants, Easton Town Center attracts more than 26 million annual visitors.
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