Aimbridge Case Study

With more than 1,000 hotels within its portfolio, Aimbridge is a leading global hospitality management company and the largest third-party operator in the world. As the leading industry name, Aimbridge played an outsized role in shaping industry commentary and trends. In 2022, the company turned to Identity to help refresh its global PR strategy and corporate storytelling efforts.

Since our relationship began, Identity has been a champion of Aimbridge, leading coverage with significant in-industry headlines and managing the company’s external communications needs. After a thorough Discovery process, we focused on areas of growth and opportunity throughout the enterprise, including more visibility for key Aimbridge divisions, highlighting operational excellence, spotlighting top talent and showcasing the depth of bench and available resources. In addition to leading external media efforts, Identity has also served as a strategic communications and brand partner to Aimbridge by providing expert counsel on high-profile brand moments, including event strategies and internal service positioning, as well as all crisis communications management for its managed portfolio.

In a short period of time, Identity made a measurable impact within the organization. Meaningful media moments were expertly architected to announce big, bold news, supported by brand thought leadership generated by SME expertise and a regular cadence of release distribution and solid industry positioning at a national level. The result: recognition by Aimbridge leadership that its industry visibility has never been stronger.