Why SEO?
By: Andrea Trapani
In reviewing our website’s monthly traffic statistics, I noticed that nearly half of all our site traffic comes from organic search engine results (of course, as the old “ad”-age goes, I just don’t know which half). If there were ever a case to be made for strategic search engine optimization, that might be it.
Where would that traffic end up if we weren’t optimizing our site to win search terms? Hopefully, not here.
For example, Google the phrase “marketing and public relations“.
