Identity
  • About
    • Who We Are
    • Culture
    • The Identity Way
    • Careers
    • Apprenticeship Program
  • Team
  • Capabilities
    • Overview
    • Modern PR Mix
    • Our Process
  • Expertise
    • Detroit
    • Chicago
    • Real Estate
    • Professional Services
    • Retail & Restaurants
    • Hospitality
    • Automotive
    • Attractions
    • Technology
    • Education
    • Nonprofit
    • Cannabis
  • Case Studies
  • Blog
  • Contact

Whither, Print Media (Part II)


By: Andrea Trapani

Sobering analysis and projections for print media and PR types:

Virtually all the predictions about the death of old media have assumed a comfortingly long time frame for the end of print—the moment when, amid a panoply of flashing lights, press conferences, and elegiac reminiscences, the newspaper presses stop rolling and news goes entirely digital. Most of these scenarios assume a gradual crossing-over, almost like the migration of dunes, as behaviors change, paradigms shift, and the digital future heaves fully into view. The thinking goes that the existing brands—The New York Times, The Washington Post, The Wall Street Journal—will be the ones making that transition, challenged but still dominant as sources of original reporting.

But what if the old media dies much more quickly? What if a hurricane comes along and obliterates the dunes entirely? Specifically, what if TheNew York Times goes out of business—like, this May?

Read the whole thing.

Previous Post Next Post

recommended posts

maximizing pr in 2023
December 19, 2022
3 Trends We’re Watching in 2023
dark side journalist to PR
December 08, 2022
Joining the Dark Side: A Journey from Journalist to PR
MORE BLOG POSTS
Identity
  • Sitemap
  • Privacy Policy

Our site uses cookies. To find out more about the cookies we use, see our Privacy Policy.