Video of the Week: Public Relations Then and Now

Public relations has gone through quite a transformation over the past few years, and it currently shows no signs of slowing down. Its evolution from the traditional media relations of yesterday to the new social media driven campaigns of today has changed the way people view and define the industry.

In the fourth of our account assistant vlog series, Identity Partner Mark Winter addresses the rapid changes he’s witnessed during his time as a public relations practitioner, what he foresees happening in the not-so-distant future and how clients and PR professionals alike can keep themselves from becoming part of the past.