The Paradox of Interactive Marketing
By: Andrea Trapani
This repetitive cycle is the paradox of marketing. Some site or mobile platform becomes the next hot thing and, without fail, marketers descend upon it like vultures. We don’t mean to destroy these new coveted opportunities but we can’t seem to stop ourselves. Eventually we over saturate any platform or medium. Then once we’ve made that medium unpleasant for the users that we so unabashedly desired, they move on.
It should. I agree.