So You Think Your Logo Branding Doesn’t Matter….?

Ikea has long been recognized as an outstanding brand.  They defined their space and own it — never trying to be more, or less, than want they are.  So when Ikea rebranded by simply changing the font for their company name, they could never have anticipated the uproar it would cause.  Check out the TIME Magazine article that explores where they went wrong — and why it seems so many people around the world care.