Identity
  • About
    • Who We Are
    • Culture
    • The Identity Way
    • Careers
    • Internship Program
  • Team
  • Capabilities
    • Overview
    • Modern PR Mix
    • Our Process
  • Expertise
    • Detroit
    • Chicago
    • Real Estate
    • Professional Services
    • Retail & Restaurants
    • Hospitality
    • Automotive
    • Attractions
    • Technology
    • Education
    • Nonprofit
    • Cannabis
  • Case Studies
  • Blog
  • Contact

Re: Why Market During a Downturn?


By: Andrea Trapani

This is also an interesting article, published in Harvard Business School’s Working Knowledge, which furthers the point:

3. Maintain marketing spending. This is not the time to cut advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times. Uncertain consumers need the reassurance of known brands, and more consumers at home watching television can deliver higher than expected audiences at lower cost-per-thousand impressions.

While this piece speaks specifically to advertising, the underlying principles hold true for any form of marketing.

Previous Post Next Post

recommended posts

May 03, 2022
How to Use Earned Media as a Recruitment Tool
December 21, 2021
4 Holiday PR Moments That Made Our Season Bright
MORE BLOG POSTS
Identity
  • Sitemap
  • Privacy Policy

Our site uses cookies. To find out more about the cookies we use, see our Privacy Policy.