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re: WHEN IS A DOWNTURN ACTUALLY AN OPPORTUNITY?


By: Andrea Trapani

Colleen, I would submit that it is forward-thinking companies that are the ones working harder than ever to solidify their market positions now, and those that are poised for survival in a potential downturn. Never is it more important to create your distinction and elevate your awareness than during a period in which companies are being smarter and more judicious with regard to the money they spend and partners they choose.

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