re: WHEN IS A DOWNTURN ACTUALLY AN OPPORTUNITY?
By: Andrea Trapani
Colleen, I would submit that it is forward-thinking companies that are the ones working harder than ever to solidify their market positions now, and those that are poised for survival in a potential downturn. Never is it more important to create your distinction and elevate your awareness than during a period in which companies are being smarter and more judicious with regard to the money they spend and partners they choose.
