Re: Thoughts on Advertising
By: Andrea Trapani
I think Apple has it just about right. They do this sort of thing extremely well…in print, online, on T.V., and in their packaging. Through minimal use of words (but maximum use of imagery), Apple is able to convey a message clearly and succinctly. Notice how big the Apple logo is…if you notice it at all…
But what if, say, Microsoft was in charge of Apple’s graphic design?